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Home - News - Vietfood & Beverage and ProPack Exhibition 2022 in Hanoi, Vietnam
18 November 2022

Vietfood & Beverage and ProPack Exhibition 2022 in Hanoi, Vietnam

The Vietfood & Beverage and ProPack 2022 took place in Hanoi from November 9th to 12th, 2022, at the International Center for Exhibition. The exhibition welcomed visitors, encouraging them to explore and learn more about various cuisines, outstanding products, and culinary shows. We assisted our Polish partners in presenting the best representation of European high-quality products and their national dishes to the Vietnamese market. Through this initiative, our partner's brand gained increased awareness in a new market – the crucial first step in market entry.

The event commenced with a press conference at Melia Hanoi Hotel for the "Tasteful Europe" campaign. Around 80 different businesses, distributors, importers, along with representatives from the Polish Ministry of Foreign Affairs and ambassadors, attended the press conference. The main discussion focused on the European Union’s products, import and export details, along with standard principles when partnering with Vietnamese brands. This valuable opportunity allowed experts from different agricultural industries to exchange knowledge on supplier requirements, manufacturing procedures, and food processing safety guidelines. To enhance the experience, talented chefs showcased their skills, serving a wide variety of dishes, promoting various ingredients' usage, and cooking methods through their amazingly presented buffet at the event.

Tasteful Europe Hanoi 2022

Enhancing Vietnam-European Union Trade Relations

Leading the trade fair at the exhibition, the Tasteful Europe stand successfully attracted and impressed a large crowd of visitors with skillful culinary performances by Polish master chefs. The exhibition showcased the iconic traditional European cuisines and demonstrated culinary standards through every dish made and served to the public. At the booth, visitors could take this opportunity to learn more about European animal husbandry as well as vegetable and fruit cultivation. This initiative aimed to bring Vietnamese consumers closer to Western distributors and also provided an opportunity for Vietnamese individuals to explore European cuisine if they were interested in trying new foods.

The event served as a platform for international and Vietnamese traders to share knowledge on production technologies, animal welfare, trading regulations, pricing, and other aspects within the Food and Beverage (F&B) industry. Over the course of three days, the promotional campaign, Tasteful Europe, presented a wide array of premium raw materials to promote processing safety and sustainable procedures in Vietnamese markets, with the aim of boosting Vietnam-European Union trade relations.

Tasteful Europe Hanoi 2022

We had the opportunity to assist the Tasteful Europe team in organizing this event to initiate global networking and bilateral investment between the EU and Vietnam. With our expertise and the international team’s knowledge, we offer business services such as market entry activities, sourcing, importing, exporting, and more. If you are looking to expand your business to the Southeast Asian market, get in touch and explore opportunities in Southeast Asia with us!